Tasked with rebranding the more than 150-year-old, $448 billion insurance provider MassMutual to appeal to a more contemporary audience. Also known as the “Blue Chip Company,” I evolved the institution’s previous abstraction of poker chips into a straightforward monogram that is simple and ownable.
The system also leverages the blue from their slogan as a consistent signature for the brand, coupled with a handful of other bright and exciting colors that bring the identity to life.
Project Completed at: The Working Assembly
CD: Lawrence O'Toole
MEAT is an upscale kosher restaurant with a meat-focused menu located in Crown Heights and founded by restaurateur Daniel Branover. Taking inspiration from the food, the MEAT identity consists of monochromatic textures made from meat itself and minimal patterns that reference the tenderizing mallets used to prepare it.
Created in collaboration with The Working Assembly
CD: Lawrence O'Toole
A parent company to the viral DanceOn network co-founded by Madonna, IZO needed a fun, approachable brand that kept up with the energy of their channel. Taking cues from the characteristics and limitations of stencil typography, the IZO brand system is expressed through vibrant color and a mishmashing of shapes deriven from its custom stencil logotype.
Tegan and Sara headlined the IZO brand release at The Box, Tribeca NYC.
Creative Direction Lawrence O'Toole
Completed in collaboration with The Working Assembly
Aeronaut Brewing Co. is a craft brewery and foods hub under one roof. There, the inspired team of brewers and scientists collaborate with New England farmers and food makers to drive the invention of craft beers and spur a renaissance of local victuals and industrial revitalization. Working with a team of three other independent designers, we created a brand that evoked the same feeling of inventiveness and adventure that the space provides, including everything from licensing art to naming and brand voice. Inspired by the Victorian Era and the turn of the 20th century, we told the story of the Aeronaut, a craft beer scientist who traveled the globe in his airship on an adventure to share the world's best beer. Illustration and packaging by Ethan Blouin & Evan Eagan.
Featured on Oh Beautiful Beer and Packaging of the World
Print collateral for Magnitude Capital, an investment firm that manages global, multi-strategy hedge-fund portfolios and related vehicles with total assets of $3.8 billion. See full project here.
Creative Direction: Spencer Bagley
Agency: Apartment One
Featured on The Brand Identity
The Olympic brand is one of the most extensive and elaborate branding systems in the design space. It is all encompassing; it must be distinct and recognizable, and must function across a wide variety of media.
A bid for the 2024 Boston Olympics brand identity. The identity centered around showcasing the feats of human ability demonstrated in the games, all presented in a manner inspired by Boston's role as a key player in the advancements of technology.
Grand Army produced a series of twelve holiday related stop motion shorts released throughout December on disruptive mattress brand Tuft & Needle’s social media channels. The creative team worked together to concept funny and creative examples of holiday in the Tuft & Needle world.
Project completed at Grand Army.
The Harvard Museum of Natural History rebrand is a hypothetical and conceptual rebrand that I developed while attending MassArt. The museum’s new aesthetic reflects the beauty of its contents: the vast collection of specimen the museum houses, and the variety of its many curiosities. A singular form could not represent the sheer quantity and extent of the museum’s collection; so, the museum’s look now has a set of its own visual specimen. Extensive in and of itself, the brand includes an array of imagery of the museum’s pieces, from skeleton articulations to glass flowers, all contained in an assortment of framelike forms.
The HMNH rebrand was part of an assignment for Katherine Hughes' Identity Systems class at the Massachusetts College of Art & Design.
I credit a lot of my interest in time based software like After Effects to my history in music production, so feel free to get nerdy with me about audio as well. Here is a small collection of motion works I have done.
Please watch animations in 1080p high definition.
SHFT Magazine is a technology and lifestyle zine with a focus in exploring the role of technology for millennials. Covering topics in virtual reality, drone regulation, the deep web and more, SHFT reimagines the attitude of 90's youth culture and lifestyle magazines with a new aim at a contemporary audience.
Cover art shot and directed by Ethan Blouin.
As a designer with a particular interest in brands, I consider logos both enjoyable and imaginative exercises for the mind and the hand. From the elegantly simple to the devilishly clever, logos give brands the opportunity to manifest themselves as individuals. These are various logos and marks I have made in the past several years for clients and internships. Logos completed at MassArt are hypothetical and were for educational purposes only.
Growing up with photographers for grandparents I learned to love taking photos. At the beginning of my career I was able to use those skills to shoot for some great companies and capture some powerful moments. Featuring a collection of personal photography and commission work from Hershey's, Metropolis Cocktail & Oyster Bar NYC and The Coffee Trike Boston. I am available for freelance, please inquire for rates.
A collection of various works that didn't get the spotlight. Feel free to inquire for more information about specific pieces.