The Harvard Museum of Natural History rebrand is a hypothetical and conceptual rebrand that I developed while attending MassArt. The museum’s new aesthetic reflects the beauty of its contents: the vast collection of specimen the museum houses, and the variety of its many curiosities. A singular form could not represent the sheer quantity and extent of the museum’s collection; so, the museum’s look now has a set of its own visual specimen. Extensive in and of itself, the brand includes an array of imagery of the museum’s pieces, from skeleton articulations to glass flowers, all contained in an assortment of framelike forms.
The HMNH rebrand was part of an assignment for Katherine Hughes' Identity Systems class at the Massachusetts College of Art & Design.